Justin uses inbound social media marketing for himself and his clients, but with a twist. He also pours fuel on his content in the form of paid advertising. Learn how Justin successfully combines two of the most powerful growth channels currently available.

TOPIC JUSTIN BROOKE COVERS

→ Learn how to drive explosive growth with a revolutionary new marketing strategy

→ Discover the technique of integrating paid advertising with social and content marketing

→ His insights on how this approach can give a business the competitive edge

→ His strategy on how to create highly effective and engaging content and social media and amplify it with paid ads.

→ Learn to use paid ads to promote high-quality content and drive growth

→ Discover the best types of content for engagement and conversion

→ Tips on crafting headlines that drive clicks

→ Understand the importance of a content publishing system

→ Learn which platforms are best for publishing and reach the right audience

→ Master a cutting-edge marketing strategy to stay ahead of the competition.

→ and a whole lot more

LINKS & RESOURCES

→ I’m Scalable Website 

→ Justin’s Blog

WATCH THE INTERVIEW

READ THE TRANSCRIPTION

Bronson: Welcome to another episode of Growth Hacker TV, Bronson Taylor. And today I have Justin Brooke with us. Justin, thanks for coming on the program.

Justin: Oh, man, thanks for having me on. I’ve been watching lots of episodes. I’m a fan and glad to be home now.

Bronson: That’s awesome. It’s it’s very cool to have fans on now. Justin, you’re the founder of I Am Scalable, which is that I am scalable. COM So tell us a little about your company first. When was it founded?

Justin: Well, I mean, I guess if we’re talking about iterations, maybe 2005, but officially, you know, paperwork signed, all that good stuff 2012 August of 2012.

Bronson: Gotcha. And so what kinds of things do you typically do for your clients? Because it is a client side business, right? You’re working with services?

Justin: Yes. Yes. We have some digital products and we have services. And we’ll talk about why we have digital products a little bit later on. But primarily, we’re a service company. We take care of the paid advertising for supplement companies, software companies and info publishers.

Bronson: Gotcha. Now, we’ve had, you know, people come on before and talk about paid advertising, but you do things with a little bit of a twist and it’s something I want to really do a deep dove into. You’re involved in social and content marketing in addition to paid marketing, so you’re kind of combining the two. You have social and content and you’re using pay per click to, as you say, turbocharge the social and the content. And I really want to dig into that, but let’s start at the beginning. You know, it seems like those are two totally different strategies, you know, social and content over here and then pay per click on the other side at a really high level. How do the two worlds actually collide in your mind?

Justin: Well, you just have to get really mad at Google and then it becomes really like common sense. So I, I come from a SEO kind of background. That’s kind of where I started. You do an article marketing in the very beginning, and then you got pretty good at doing the SEO thing. And then Google changed its mind 50 Brazilian times and I just got sick of it. And I also have a little bit of background in Google AdWords. So, you know, just like right now, we’re just in this state where content marketing is doing so well, social marketing is doing so well, and Facebook ads are crushing it. And I was like, Man, what if I like just combine all of this stuff together? And sure enough, it’s I mean, you use Facebook ads with a great blog post that has social sharing features, and the ads are just like gasoline on a fire. I mean, if you if you think a good blog post spreads will throw some paint traffic at it and see what happens.

Bronson: Yeah. And this is kind of a new strategy. I mean, it’s been mentioned before, but it’s new in general because usually people think, okay, paid advertising is where you send them directly to an offer and try to get money back and recoup some of that money you spend on the paid ad. But you’re saying you can send them to a blog post, you send them to content, which I’m assuming you’ll make some money down the road from that. And that’s a unique strategy. You’re thinking more holistic funnel and not so much. I got to make my money back right away from this pay per click ad. Is that fair?

Justin: Yeah, yeah, absolutely. You know, I think about it in a couple of different ways. One way I was just explaining it to my wife was ill people. So people believe in content marketing. Like if we were just here doing a show about content marketing, people would go, Oh yeah, that’s stuff. It works. I’m into that. And people believe in paid advertising. And it’s kind of like almost when you talk about them both at the same time. Now people are like, Oh, wait, I don’t know if this works. Like both of them work separately. Why wouldn’t they work together? And then another way that I was thinking about it, where I was describing to my wife was, so when people subscribe to your content, what that looks like on their end is they have a feed somewhere where they’re seeing your your content appearing, your newest stuff show up. Basically, I am forcing everyone in my market to subscribe to my blog by advertising it in their Facebook newsfeeds. So whether they want to or not and that was forcing is such a strong way to describe it. But for the most part, everybody in my market is on Facebook and they have a news feed. And my you know, the latest articles I’m doing are showing up in their news feed. So in a way, the whole market is subscribed to my blog and just like anybody would use content marketing smart in any other way, you know, I’ve got ways on my blog to capture leads, I’ve got ways on my blog to capture sales, you know, all that good stuff.

Bronson: Yeah. Not a great way to describe it. They work individually, so why wouldn’t we combine them and have, you know, this kind of compounding effect now? Is this a strategy that you do for your clients? Or is this something that you’re actually doing for I am scalable to actually bring in new clients for you. Where does this fit into your kind of overall strategy?

Justin: It started out using it on myself. I mean, you know, one thing I want to point out is like, I am not like this genius savant who thought of this. There’s companies like Outbrain and Taboola. You know, I mean, content advertising is becoming popular and there’s plenty of other companies doing it. And I started out doing it for myself, really, because I believed in it and I was testing it out. And also partly because everybody else was like, I don’t know about that. You know, I want to send my paid traffic right to a sales page. And so I tested out it myself, got great results. I’ve since talked to a couple of my clients into it who, you know, were scared, but they saw my results. And let me try it out for you. And. And so slowly but surely, I’m bringing it into more and more of my clients because it’s really it’s it’s reducing our costs huge and increasing our sales. It’s it’s just more effective. And I like to liken it to I mean, if you look at magazine ads and direct mail in the past, they’ve used two step processes many, many times. I mean, most of the most most of the most successful magazine ads. You write into the ad to get a free pamphlet first and then so it’s like the ad is a piece of content which sends you another one, and then there’s a sales pitch.

Bronson: So, no, that’s great. I mean, I think, you know, learning from other industries is some of the best ways to innovate is just seeing what another industry has been doing for years, but our industry is ignorant about. And then you bring it over and all of a sudden it’s this new thing that works. There’s other industry knew about it all the time and it’s a great example. The magazine. I never thought about that, but it’s a paid ad going to content, going to subscription. Yeah, that’s exactly what you’re doing there. Yeah, that’s awesome. Let’s dig in to the content side of this equation because there’s a content side. There’s the paid side on the content side. What kinds of content are you publishing? Because the content still has to be high quality. Even though you’re putting traffic to it, you put traffic to something that nobody wants to look at or be engaged with. It doesn’t matter. Right.

Justin: Right, right.

Bronson: Yeah. So what kind of content he pushed out there?

Justin: So the way I see it, there’s two types and there’s probably lots of different types. All that talk about two different types of content. You’ve got your normal like day to day blog post, which you know, has a catchy title, a good topic, but usually it’s pretty fast written. It’s really just to get some content out there and get a couple of clicks from your fan page just to keep it kind of top of mind awareness. And then there’s another type of content which is, you know, maybe it’s thought leadership or some people call it their their flagship content or an epic blog post. Some people have referred to it. But, you know, for example, one of ours is, are you making these mistakes with your Facebook ads? We want to attract people who are interested in traffic marketing, things like that. So and we know that our market is deeply interested in Facebook ads right now. Then I went and looked at all the top headlines. I mean, if you go to Google and you type in greatest headlines, you’ll find tons and tons of swipe files. And one of them was this age old headline that was Are you making these mistakes with your English? And all I did was just change a little bit of that wording to make sense to my audience. I wrote down in the blog post, it says, You know, these are the mistakes I think people are making and here’s the solutions to those mistakes. And at the end, by the way, we have some case studies you want to download, go down lower case studies. That’s where we capture the lead. That’s where we get them into our sales process.

Bronson: That’s awesome. You know, I love your mentality about all this stuff because you don’t have the not created here syndrome. You know, some companies, if they didn’t call it the insight originally, they don’t feel comfortable pushing it. But, you know, you you know, you see what the magazines are doing. You push it. You see what some of the other companies are doing. They were kind of first in the content and paid stuff and you start doing it. And now even with the kinds of content in the headlines, you look at it swipe files to see what works. I mean, if nobody learns anything else from the interview, just learn. A lot of things have already worked. You don’t have to reinvent the wheel. Just learn how to master a strategy that works and go after it. Now, where are you publishing this content? Are you putting it on just the Facebook fan page? Is it just on your blog? Is it on any other kind of platforms or sites?

Justin: Well, we’ve got a little bit of a system that we’re kind of tweaking. And and we’ll talk about the latest iterations a little bit later. But for the most part, we put it on our blog and then it gets syndicated out to our Facebook fan page. Sometimes it’s a really good post. We’ll post it on my personal profile as well. And and, you know, Will tweeted out. That’s that’s pretty much it. And there’s you know it also goes on the way Tumblr I’m not sure what is. Reading my Tumblr, but it goes to a couple of other places. But really where we get the most clicks is on our fan page.

Bronson: Yeah, that’s cool. Now why is also a part of your kind of pipeline? What does Quiet do? How does that fit into the whole thing?

Justin: Okay, so quiet is a tool that just lets you do more with Facebook ads. So if anybody who’s used Facebook ads, you probably are aware of the the ads manager or the Web interface. And that’s kind of like the first level of Facebook. And it’s become really good lately. They’re adding lots of new features to it, and it’s really effective. And then the next level is people who are using Facebook ads with the power editor, and you can do a lot more with Power Editor. And then the next level beyond that is using a tool like quiet or optimal or social scale. These tools allow you to do more than what Power Editor could do. For example, I can inquire. I can set it to automatically pause my ads if my cost per lead gets too high. So essentially, I never have to waste money because I can say if I can’t afford more than $3 per lead, stop my ads before they get to that point.

Bronson: Yeah, and Facebook won’t give you that functionality because it’s not in their interest. They don’t want you to set up automatically stops in your campaigns. Right?

Justin: Right. Right. And then you’ll because I’m using blog posts. One thing I find with newsfeed ads is they fatigue much faster than any other type of ad I’ve seen, and I really haven’t figured out why that is. I just think it’s just because people are looking at their Facebook newsfeed so much more and they want new things always in there. They’re used to it, always being new things. And so when they see the same thing over and over again, it burns up much faster. So that’s one reason why we use the blogs, because I was like, Man, I can’t create new landing pages at the pace that these ads are burning out. So I but I can create new blog post really quickly. So I’ll create ten different blog posts. I’ll set up ads for those and then use acquire to let one run for three days and then pause it, start another one for three days. So if I have ten of them set up and it’s automatically pausing and pausing them, then really they’re only seeing one of those blog posts for three days out of the month and every month it’s rotated.

Bronson: I gotcha. It’s like refreshed. Yeah, absolutely. Now, one thing you said is probably the best way I’ve heard it broken down, which was there’s three layers, three levels to Facebook ads. There’s the kind of generic, you know, pick your audience, you know, here’s the interface. You see, if you’ve never done a Facebook ad, it’s the general editor. There’s the power editor. You have lookalike audiences, some more power tools in there. And then are these companies that use the Facebook API to do all kinds of interesting stuff? Let me ask you, is it possible to use the generic general, low level entry editor and be successful? Have we gotten to the point that you have to be using the power editor or something like we’re.

Justin: Well, it’s really a hard question. You can be. However, if you’ve got a guy. This sounds really cocky, but I mean, if you’ve got a guy like me who is using choir and I have all these advanced tricks that I can do to compete. Right? It is. It’s. Yeah, it’s like bringing a knife to a gunfight.

Bronson: Yeah. I’m glad you said that, because I don’t think people realize how much you can do with ads unless, you know, there’s a new one that came out a few months ago at Espresso and they do a similar kind of rotation. They do a B testing, you know, on everything about the ad, they’re doing a B testing on the copy and the images, the copy, the images interchange. I mean, the landing pages are sending them to and then they’re deciding which one performs best and then dumping your money into that. When somebody has that and then you have a guy logging in and changing things when he feels like it throughout the day, you don’t have a chance, really. It’s going to be hard to compete.

Justin: So absolutely.

Bronson: Are you just using Facebook ads or using any other platforms? I know you said you kind of got away from Google. Anything else you’re use them?

Justin: Yeah, I use retargeting as well. And so the content is like the meat, the bait. I hate using the term bait. It sounds so manipulative, but you know, for whatever it is, that’s the attractive piece. And then Facebook ads is the gasoline that makes everything go faster and then retargeting kind of just comes in and closes the sale.

Bronson: Yeah. Now what retargeting companies are you using because you have to use a third party, is that right?

Justin: Yeah. Yeah.

Bronson: All right. So I use.

Justin: Well, pretty soon you’re going to be able to use Facebook. I’ve heard some announcements that they’re, you know, because they already have a conversion pixel. They just give you a retargeting pixel as well. So I use perfect audience and I use sites scout perfect audience is is great. There are a lot like AdRoll. They have the retargeting into Facebook as well as the whole web. However, they’re kind of going anti direct response lately they don’t like squeeze pages it online sales pages and I’m a direct response guy that’s you know if you tell me I can’t use a sales page, I’m like, well, I don’t know how to use you. So site scout, they don’t really care. So I use a mixture of them both.

Bronson: Yeah. And now what are you doing once you’ve targeted somebody? So they’ve been on to some of your content. You have that conversion pixel that’s saying, hey, they’ve been here before. Let’s follow on the web a little bit. What are you doing? Are you showing them ads somewhere else? I mean, how are you using that retargeting information at that point?

Justin: So we’ve got a couple of different things we use to capture lead. One of them is we have these three case studies and we term it as you’ll learn how we turned $1 into three. And, you know, people have always said, you know, why don’t you use a higher number than that? But it’s like whenever you use a higher number, everybody thinks it’s hype and they’ll just leave it, you know, drop the drop the price down and make the claims bigger than the proof or something like that. And then we have another one. It’s a spreadsheet with 202 different traffic sources, resources, your places where you can get more traffic. And so we have these different things. And so they come to our blog from Facebook. Mm hmm. They land on our blog posts. We’re retargeting them and showing them. Here’s these great things that you can download if you give us your name, email and answer a couple of questions.

Bronson: All right. So I’m starting to put it all together now. So the blog post can be quickly written. You can cycle through a bunch of them with the ads, you know, for three days each, that kind of thing. That’s just to get a tracking pixel hooked to them, right? Yeah. Once you’ve got the tracking pixel on them, you’re not showing them blog post again because the blog post is just the entry of the funnel. It’s not the heart of it. You’re going to then get them to the epic content, the white papers, the studies you’ve done, the case studies, that kind of stuff. And to get those, you’re showing them another ad saying, Hey, come check out this. But now they’ve got to give you an email address to get access to the big media content. Is that right?

Justin: Right. Right. Yeah. So the the blog posts are just the bait to bring them in. And then we we use retargeting to get them onto an email follow up or use email follow up and retargeting to get them to. You’ll come in as a customer.

Bronson: Gotcha. So you have their email address. Where are you emailing them now? So they’ve seen a blog post on Facebook newsfeed. They’ve eventually got to this big content with their email address given to you. What are you sending them as to kind of close the deal to get them to the real thing that this all was all about?

Justin: I’ve got a seven part email series that we use and I’ve kind of been using it, you know, I don’t know, there might be something better, but this this has been working for me and it’s really easy for me to follow. So the first email, it gives them the things that I promised and it sets expectations. So it says, you know, hey, here’s what you’re going to receive over the next couple of. So that they know to expect our emails. And then I introduced myself after that, and then I give them the piece of content that they want. And then I remind them that they need to whitelist us, move us to the personal inbox tab or whatever is like, you know, we’re going to be giving you this awesome stuff, but if you want it, here’s what you got to do. And then we always have a piece at the bottom that says, P.S., we reply to all of our emails, Send us your biggest question and we’ll answer it for you. What that does for us, the reply shows the the email, gods, Gmail, Yahoo, Hotmail, whatever, that we’re a two way communication, which is really important for center spore. And then too, it’s like a built in survey. Not everybody replies that. I mean, we got 3000 plus people who’ve come in in the last couple of months and I’ve got maybe 12 emails, you know. So like some people are scared to do that because they think they’re going to get overwhelmed. But and so I get to know my market a little bit more. I get to interact with them and it helps my center score. So that’s email number one. Yeah, email number two. It tells our story. And so, you know, here’s our backstory. This is why you should be listening to what we have to say. Here’s how we’ve gone from rags to riches or whatever it is. You know how you came to be someone that they should work with. And then it was a soft pitch at the bottom for what our product is that we offer email. Number three is we try to establish an us versus them a common enemy. You know, here’s what we stand for. Here’s what we stand against. And that kind of really builds that relationship and really bonds you with them becomes very humanized. And then email number four or five and six is content, but not content for content sake. I hate content for content sake. It’s it’s strategic articles so that I can demonstrate my expertize. So they understand, yeah, this, this guy knows the stuff that I want to be or this company knows what I’m interested in. They know the answers to my problems. I want to work with these guys. So it’s content, like articles on our blog and whatever, but it’s the right content to get them in the frame of mind. We want them in. So they’re thinking about the problems we want them to think about. And then there’s a soft pitch with all these. And then email number seven.

Bronson: Hard pitch, right?

Justin: Yeah, hard pitch. And the free ride is over.

Bronson: That’s also all right. In case people don’t know, you just put on a clinic for email, right? So I want to walk through some of the highlights of that, because to people that don’t know how this works, they just think, oh, that’s what he decided. Email out. Cool. Good for him. No, there’s so much there that’s so strategic. Give them what they want. The first email. That’s awesome. Getting a two way relationship, getting Google and all those people to know this is real email. Get your quality score up. Then the way you give your story. You need a story. Like, companies can’t just be floating silos in outer space, like they have to be grounded in a history that got them to where they are. And I mean, just listening to the podcast on the way here today, they said words are the way we think and stories are how we make links. And I’m like, Oh, that’s so powerful. Like, we need a story. So you give them your story so that you’re not just Justin. It’s just not I’m scalable. It’s Oh, that’s the company that did this, this and this and led to this. And now they’re here. So now you have a place in their mind. Then you have an us versus them and their next email. I mean, why do people love to have an argument about Apple versus Microsoft? They’re both fine, honestly. I mean, are both computers that’ll do probably what you need them to do. But people love to pick a side. Are you with Goliath? Are you with David? Who are you? What side are you on? You have to have an enemy. You have to have somebody you’re fighting with. Then you give them content, builds up your credibility, and then eventually the hard sell. That is an awesome email sequence. And I just wanted to I know I reiterate a lot of what you already said, but I want to reiterate to let people know it wasn’t just a random email.

Justin: Sequence that I thought put behind it and yeah.

Bronson: No, that’s awesome. Now let’s talk about the monetization of all this. So the hard sell, what is it you’re hard selling them. It’s your your services or products, those kind of things, right?

Justin: Yeah, we’ve we’re kind of going back and forth between whether our product or service. So the way we look at it is our service is the big ticket. That’s the thing we really want them to buy. It can be expensive to most because we we teach traffic and everybody every website owner in the world wants traffic. We tend to attract a lot of people who can’t afford our services. And so we still need a way to monetize those leads because it’s really hard to filter out those people. And we’ve tried we’ve tried long forums. They’ll just fill out the long form. They want to get traffic so bad. So now what we do is. We’re like, all right. Bring all of them in. And then we have two ways to monetize. And one is our service. And we make sure that we say, like, our service is for this type of person, this type of company who’s earning this much. And so we try to filter those out as much as we can. And then for the people who are not a good fit for our service, we have an info product where we can teach them how to do it themselves.

Bronson: I gotcha. That makes a lot of sense right there. Now, given this whole strategy, the content social plus, the pay per click, how much is a lead costing you roughly, given all the things you’re doing?

Justin: You know, like, Oh, our best is been like $0.60. Yeah. And that’s just, you know, freakishly good on a fresh new campaign. Yeah, well, we normally round out between two and $3, and then if we don’t keep it fresh, it’ll. It’ll just start slowly climbing up.

Bronson: Yeah. And then how much are you making back from this? If you’re disclosing it, you know, you got to give high level numbers, but for every couple dollars you spend, what’s that? Bring it back into your business.

Justin: It changes all the time. But the last time we measured it, we were earning about $35 per lead. So low rise. But you know, really? Really.

Bronson: Yeah. So it’s a ten x r y. Yeah. Yeah. And you think that’s because you’re mixing the content with the pay per click that it just wouldn’t work without an email. It’s really the whole system together that’s giving you that ten X or Y.

Justin: Yes. You know, so like I said, that if we if we leave the ads that that cost per lead climbs up and then when it’s fresh, you know, we we normally see them come in for like $0.60 a dollar. So using the content allows us to keep them fresh more often without having to create lots and lots of landing pages. Well, essentially, the blogs are landing pages, but that’s you know, that’s what’s keeping our lead costs down is because we have all these ways of keeping our ads fresh.

Bronson: Yeah, that’s great. Now you have kind of a new iteration of this that you’ve been toying with. Tell me about the video production kind of machine you got going on here now.

Justin: Okay. Yeah. So this is new and it’s, you know, so I don’t have like hard numbers on it or whatever, but it’s what we believe is going to be even better. The blog posts. You know, it’s not always that easy to create a blog post. So the new process is every Monday I’ve got a video production coordinator here. Every Monday I shoot five videos. And those five videos are topics that are relative to our to our audience. And each of those videos are between two and 3 minutes long. So I shoot these five videos within an hour. We schedule an hour. On Monday, they get recorded and then she goes and starts editing them, adding them to YouTube. And so the first thing I do is on Friday I email her. These are the five titles we’re going to use that way. We know what videos we’re going to do because the thing that takes the longest time is thinking of what you’re actually going to do, and you’ll only be thinking of it when you’re sitting there in front of the camera because then you can’t think at all. So, okay, so I sent her the five things we schedule, the time we do the videos, they get posted up there. Now the video goes on the blog, but she extracts the audio so that we can make a podcast out of it as well. That’s added to iTunes. And so SoundCloud, there’s other people doing this stuff. I’m not trying to say like I’ve invented this, but it works really well. So you take the audio, you split it up into podcasts, you have the video now that can go on YouTube, it can go on your blog, it can go on Vimeo. SlideShare takes video now as well, and then we transcribe the videos. So now we have text on the blog post and then we put that transcription into a PDF. That way we can submit it to the e-book places that are out there. And yeah, it’s something we’ve done years ago. We used to do it for SEO, now we’re doing it instead of SEO. We’re doing it for social and using our ads.

Bronson: Yeah. So you’re actually putting ads against this new content as well.

Justin: The better one. So we’ll post these to our our fan page now. So that gives us daily content. And then now instead of, you know, sending our traffic to YouTube, we’re able to send that traffic to our blog. And then we’ve got these know rich media blog posts that have audio written video. So now we’re bringing the traffic back into our environment instead of YouTube’s environment. And then, you know, whichever ones are catching on more, the ones that are getting more likes, more comments than we know. Okay, that’s the hot one. Let’s throw some money behind.

Bronson: Yeah, that’s correct.

Justin: And it could be $10 a day or we’re spending a fortune on these things.

Bronson: Yeah. You know, I like how, you know, everything you just outlined, it seems like you really put together a machine to create this content. And I think that’s something that people don’t realize is if you think about the blogs that are just everywhere, the KISSmetrics, the HubSpot to the world, those kind of blogs, it’s not a guy in a room riding their machines. They have a guy overseeing the blog. But his whole goal is get new writers, get new content, get new videos, get new PDFs. Like there’s a machine behind the scenes that is created so that it’s shareable, digestible content that can show up in all these different places. And a lot of the little guys don’t get that. So they just go and try to like write a bunch of blog posts that are really good and they’re never going to get traction because they haven’t thought about it from a systems point of view. And I like that you have, you know, on Friday you’re seeing the headlines Monday recording videos. The rest of the week. It’s been divided up, put on these social networks. You can get traction that way. It’s hard to get traction in the other way, right?

Justin: Yeah. Yeah. If you’re if you’re doing it all yourself, I mean, it’s possible you’re just going to have to work really, really hard. And I mean, we all start there, right? You know, so you got to do that until you can. But as soon as you can, if you can put a team behind this or even just if you’re doing it yourself, systemize it yourself so that you’re saying, okay, I’m going to record all my videos, I’m going to think of my stuff on Friday or record my videos on Monday that way because you need to have a whole week of promotion. It’s it’s a there’s two parts to content marketing. There’s creating the content and then there’s marketing. The content is do words and content.

Bronson: Yeah, you can’t leave out either one right now. What kinds of companies should listen to this interview and say, Yeah, we should try that? Or even what kind of companies should hear this? And you should tell them, don’t try this. It’s not going to work for your industry. Any insights there?

Justin: I mean, you probably have some of the industries that have like the the embarrassing products, you know, personal hygiene kind of products and diseases or whatnot, that maybe, you know, content marketing is not going to be too great. But this is something that works for supplement companies. Software companies, info publishing company is a service company like myself. I believe that it would work for local mom and pop shops. I think it would be insane for local mom and pop shops to do something like this. They would probably have lines down the block. So yeah, those are the type of companies I think this works really well for.

Bronson: Yeah, well, just and this has been an incredible interview. There’s been so much actionable stuff. I have one last question here for you. What’s the best advice that you have for any startup that’s trying to grow besides just imitating you?

Justin: You know, it kind of goes with the whole theme of everything, and you kind of pointed it out earlier on in the interview. Success has already happened. You know, we don’t really need to think of how to become successful. You know, there is already a Richard Branson and Elon Musk and, you know, there’s already people who have blazed the trail. So you just need to figure out, okay, this is what I want to do, who’s already figured out how to do this and then go see how they’ve done it. That way you can do it and then just add your own flavor to it and your own style to it, you know, improve upon it. And and there you go. I mean, I think that’s the biggest advice. I mean, that’s that’s what helped me the most.

Bronson: Yeah, that’s awesome advice to end on. Justin, thank you so much for coming on Growth Actor TV.

Justin: Thank you. Thank you for having me.