One man watched GrowthHacker.TV’s entire catalog. Every episode. Said it took him 3 years. That’s dedication.
But instead of doing what he did— just hack it.
He wrote up this list of the 100 best lessons he learned. It’s worth a look. But we took the 5 best.
1. All Gas, No Brakes:
“When something works, you must have a killer instinct; show no mercy and exploit it at 100%.”
— Zack Onisko, CEO, Dribbble
2. Let Your Values Drive You:
“Many people are selling the same things, so you should not only focus on the “how” but also on the “why” (your core values and your beliefs).”
— Joanna Lord, CMO, Reforge
3. Know Your Model:
Advertising is fundamentally a business model competition. It is you, competing with the other companies, to figure out who can afford to pay the most for the attention of this specific user.”
— Gagan Biyani, CEO, Maven
4. The Art of A/B:
“If you are running A/B tests, be sure to test forests first (big ideas), then trees (different strategies with landings), branches (headlines), and finally leaves (color of buttons).”
— Michia Rohrssen, VP and GM, Upstart Auto Retail
5. Lead After Doing:
“Whatever you’re doing in your business, you have to do it yourself for a few weeks or you can’t actually lead intelligently.”
— Bronson Taylor, Co-Founder at GrowthHacker.TV
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